The EUREKATOURISM+ Umbrella has the objective of increasing the competitiveness of tourism industry via the generation of industrially relevant research,technological development and innovation (RTDI) projects oriented to the sustainable development and improvement of tourism, leisure and cultural sectors, through technological innovation.
Oriented to public and private entities, the EUREKATOURISM+ is also a European network for technological innovation agents in travel & tourism sector.
Its added value, for the national governments involved, is to promote Europe as a: Sustainable, Responsible and Accessible destination.
For European industry/research organizations (and the EUREKA network), EUREKATOURISM+ can foster: industrial RTDI for tourism, European travel interoperability and mobility issues.